Good marketers know that in order to capitalize on shifting market dynamics, competitive threats, and evolving consumer demands businesses must be agile enough to deviate from their best laid plans. But what happens when the disruption is so massive that even the best marketing plans go out the window? Crises require more than agility, they require action. In this session, you will hear from industry leaders about their organizations' response to the crises of 2020, and hear insights into how to build an effective crisis marketing strategy into your own marketing plan.
